Want to know the secret of selling at a higher margin?

This book will explain how.

Whether you are completely new to sales or have many years’ experience as a business owner, the Profit Secret reveal something that has been hiding in full view for years, something that frequently means we loose out on profit even though we win the sale. This book has a wealth of ideas, mechanisms, and strategies to challenge conventional thinking about how to sell profitably. Remember sales is vanity – Profit is sanity.

This book will help you to:

• Identify the right market to sell to the right people
• Improve your conversion ratio from interest to order
• Build a powerful value proposition for your company
• Avoid price pressure
• Defend and justify your price more effectively
• Build stronger customer loyalty

I do not claim that this book contains all the secrets of selling more at a higher margin, more often – just a lot of them.

This book looks at what is probably the single biggest challenge businesses and salespeople face, which is price resistance, from a fresh perspective. Discounting too easily or too often and without a fair trade in terms of something back from the prospect will undermine your profitability.

You will see as you go through the book that in many of the chapters an extra guide is available for download from the Be More Effective website, free, should you wish to do so. I recommend that you download the guides, some of which contain activities to help you get the most from this book.

Testimonials

“No matter what business you’re in, a crucial aspect of your business is sales and this book will help you to sell more, more often, and at a better price.”
Dr Ivan Misner, NY Times Bestselling Author. CEO and Founder of BNI, the largest Business Networking Club

“This is a gem of a book. Super, highly practical advice that when followed will close more sales and generate a stack of repeat business”.
Richard Denny Author of ‘Selling to Win’. Described by the Times newspapers as “The master of professional salesmanship”

“Your ability to sell higher priced products against lower priced competition is the key to more sales and higher income – and the book shows you how to do it”.
Brian Tracy – Author, The Psychology of Selling

“This book is a great tool for any businesses that are looking to defend their margins”.
James Caan (BBC’s Dragon’s Den)