Why would you want to persuade anyone about anything?

• Do you lead, manage or supervise others?
• Do you find suppliers, sub-contractors, or colleagues challenging?
• Do you want to increase sales from your advertising or marketing?
• Do you find getting your ideas across effectively in meetings difficult?

Persuasion is a skill – part psychology – part human relationships – part communication. Can you turn someone around to see things your way? The chances are you will want to persuade someone, some time to your way of thinking.

Five Reasons why you have to buy this book - Because it;

5. Teaches you strategies to significantly increase your persuasiveness.

4. Provides you with a deeper understanding of the process of persuasion to enable a change of heart and mind in others.

3. Explores useful theories that have been applied by successful leaders which you can then adapt and adopt.

2. Shows you how to communicate your ideas more effectively, creating greater buy-in and maximising support.

1. Will significantly improve your chances of success both professionally and personally.