Marketing by getting referrals is not only simple, it's wonderfully inexpensive... You can find new prospects just by asking peers, associates and existing customers. A typical lead closing ratio for non-qualified leads is 10 percent versus a typical 60 percent close ratio with referred leads.

Marketing by getting customer testimonials is incredibly powerful because the reader (a prospect) will trust the words in the testimonial far more than they will trust you...

The benefits of getting referrals and using testimonials include a shorter sales cycle, higher conversion rates, and a higher return-on-investment (ROI). When you connect with a referred prospect there will be little convincing because your customer already pre-sold your services improving your sales cycle and conversion rate. Testimonial's produce similar improvements because with an effective testimonial a previous happy customer's positive words, which you can use in a story you tell verbally or use in a written word format, can have three times the weight of your own.

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